Type: Online Home Decor Store Product: LED Wall Lamps Goal: Increase Online Sales
Low Product Awareness No Structure Ad funnel Poor engagement on existing posts
Funnel: Cold Audience > Product Video Ad Retarget > View Content, Engagers, Add to Cart Core Idea: Sell aesthetic transformation, not just the product 'People don't buy lamps, they buy the vibe it creates in their home.'
Cold Audience: Age: 20-36 Interests: Home Decor, Interior Design, Aesthetics, IKEA, home styling Warm Audience: Website Visitors (last 30 days) Video Viewers with 50%+ watch-time Instagram Engagers (last 30 days)
Headline: Transform Your Room Today! Primary Text: Tired of dull walls? Transform your room in seconds. Modern LED wall lamps that instantly upgrade your space. Limited stock available - Order now and light up your life!
Best format: Short video (7-15 seconds) Visual Concept: Before (Boring wall) After (lamp ON, aesthetic lighting, cozy vibe) Text overlay: Before > After Instant Room Upgrade
Total Budget: 10,000 PKR Split: Cold Traffic: 70% Retargeting: 30% Optimization Goal: Conversions (Purchases)
CTR: 2-4% CPC: 15-30 PKR Conversion Rate: 3-6% ROAS: 2.5x-4x