Masahir Abbas | Ad Performance Analyst | Scaling ROI with AI

Maximizing business ROI through Algorithmic Optimization and data-backed performance insights.


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Masahir Abbas, an AI Practitioner and Performance Marketing Expert specializing in Ad Performance Analysis, posing professionally with an approachable demeanor.

About Me

I help businesses build more effective advertising systems through performance marketing, structured testing, and data-driven optimization. By combining Meta Ads, creative performance analysis, data analytics, and AI-powered tools, I turn advertising data into actionable insights and more efficient marketing workflows.


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My Services & Packages

Choose the right package to scale your business with data-driven ad strategies and expert media buying.

Ad Account Audit

  • Comprehensive audit of your existing campaigns.
  • Identifying budget leaks and targeting issues.
  • Optimization recommendations to improve ROAS.
  • Competitor ad strategy analysis.
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Recommended

Campaign Setup

  • Everything in Basic Audit.
  • End-to-end setup of new Meta ad campaigns.
  • Audience research & targeting strategy.
  • Ad Copywriting & Creative strategy.
  • A/B Testing setup for creatives.
  • Direct support via WhatsApp or Email.
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Monthly Management

  • Ongoing hands-on campaign management & optimization.
  • Retargeting & custom audience building.
  • Budget optimization & scaling of winning campaigns
  • Weekly performance updates + monthly reports.
  • Direct support via WhatsApp or Email.
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Featured Projects

Home Decor Product

Build a visual-first ad campaign highlighting room transformation using LED decor products.

View Case Study →

Gym Lead Generation

Designed a local lead generation campaign focused on a free trial offer to attract new members

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Customer Churn Prediction (AI)

Created a Machine Learning model to predict Customer Churn with 82.5% accuracy using scikit-learn and Exploratory Data Analysis

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Skincare Product Sales

Created a conversion-focused ad funnel targeting users with skincare concerns and interests.

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Academic Background & Core Interests

Social Media Strategy

Core Domain

Meta

Developed practical expertise in Advertising, Content Strategy, Audience Engagement, Ad Creative optimization, and Data-Driven Social Media strategies through Meta-certified training.

BS Computer Science

Ongoing

Allama Iqbal Open University

Currently completing my Bachelors Degree in CS, focusing on comprehensive study of Algorithms and AI alongside core fundamentals in Software Engineering and E-commerce technologies.

Artificial Intelligence

2023 - 2024

Xeven Skills

Engineered self-optimizing algorithmic models for automated data processing and intelligence.

Data Analysis

Foundation

Xeven Skills

Completed Data Analysis coursework to identify complex data patterns.

Leadership & Entrepreneurship

Exploring Entrepreneurship, Leadership Development, Strategic Thinking, and Business Innovation with a focus on building scalable marketing, advertising, and technology-driven businesses.

Agentic AI

Exploring Agentic AI to implement autonomous Agents and advanced process automation.

Certifications

Masahir Abbas has completed AI for Data Analysis certificate from Google

AI for Data Analysis

Google

Masahir Abbas got Social Media Management Certificate from Meta

Social Media Management

Meta

Masahir Abbas got Google AI Specialization certificate

Ad Creative Optimization

Meta

Meta Social Media Marketing and Advertising Certification [Masahir Abbas]

Advertising with Meta

Meta

Masahir Abbas got Google AI Specialization certificate

Brand Safety

Meta

Masahir Abbas got Google AI Specialization certificate

AI Specialization

Google

AWS Certified AI Practitioner - Professional Certification [Masahir Abbas]

AWS Certified AI Practitioner

Pearson

Industry Feedback on performance Analysis

"Very Well Observstion. Thankyou Masahir Abbas"

Client

Syed Kamal

Marketing Manager at NY212 Pizza

"Very well Analysis Masahir Abbas. I appreciate your suggestions"

Client

Zunair Ishfaque

Social Media Manager at Sevva Restaurant