Online Skincare Store (Sales Campaign)

Business Overview

Type: Online Skincare Store. Product: Acne Treatment Cream Goal: Increase Online Sales

Problem Identified

Low ROAS No Retargeting strategy Weak Product Awareness

Strategy

Funnel: Cold Traffic > Product Page Retarget > View Content Retarget > Add to Cart

Audience Targeting

Cold Audience: Age: 18-35 Interests: Skincare, Acne Treatment, Beauty Products Warm Audience: Website Visitors (last 30 days) Instagram Engagers (last 30 days)

Ad Copy

Headline: Clear Skin Starts Here! Primary Text: Struggling with acne that just don't go away? Our dermatologist-tested formula helps reduce acne and improve skin clarity. Try it Risk-free and See the Difference

Creative Idea

Product close-up Short demo (how to apply)

Budget Strategy

Total Budget: 20,000 PKR Split: Cold: 70% Retarget: 30%

Results

CTR: 2-5% CPC: 15-35 PKR Conversion Rate: 3-7% ROAS: 3x-4.5x